Developing and incorporating a video-based recruiting strategy is essential for companies that want to succeed in attracting and hiring top talent. By 2020, 85% of all internet traffic in the US will be online videos. Similar to using video marketing and sales for sales, you want to use video in order to stand out from your competitors. You want to get the attention of your candidates and stay ahead of the recruitment trends.
Video is now playing a critical role in marketing and attracting applicants, convincing and engaging passive candidates and screening and selecting top candidates.
1 - Branding - Show your prospects who you are
Video is a great tool to easily show your prospects what your company is all about since prospects are always looking for ways to learn more about your company. What would it be like to work for your company? You can use video to show them exactly why your company stands out from the rest and why it’s a great place to work. It’s a great way to show off your employment brand and give them a peek into your company culture. You can even include things like employee testimonials and a tour of the office. Video is a great way to give a genuine representation of your company that effectively resonates with prospects.
Here’s a great example from Apple. It doesn’t have to be fancy.
Here’s a 3 minute video showing how anyone create a great recruitment video.
2 - Job Postings - Make your job postings stand out
Embedding videos in your job postings will help you effectively communicate your company’s, department's, or role’s expectations. You can show your prospects what their responsibilities will be and what will be expected from them. In addition to showing your prospects a clear picture of the open position, you can also use video to help your job postings visibility and discoverability. Videos help increase your SEO, with job postings containing a video showing up more in search results than those that don’t contain a video. After being found in search results, video also plays an important role in standing out from other job postings. According to CareerBuilder, job postings with video are viewed 12% more than text job postings and surveys showed that job posting containing a video have a 34% greater application rate.
If your company has a talent community, you can use video to encourage prospects who have previously expressed interested to apply. When a new and relevant position opens up, send an email to your talent community that includes a video that details the roles and responsibilities of the newly open position.
3 - Marketing - Share your recruitment videos
Including a video in your job posting makes it easy to share on social media such as Twitter, Instagram, Twitter, Facebook, LinkedIn, and YouTube. According to Wordstream, videos generate 1200% more shares than text and images combined. Sharing is simple and you can have people share your job posting with their entire network with a few clicks. You will save time promoting your job posting and hopefully get more prospects in a shorter period of time.
4 - Prospecting - Get more responses to your e-mails
You can use this to your advantage and reach a significantly larger audience. Rather than relying on plain text e-mails you can use creative approaches by creating custom videos and embedding them into e-mail. You can also, get creative and use video e-mail services. Video e-mail is a great way to reach passive candidates and may be the only way to get your e-mail or inmail a reply. Video e-mail services like Dripeo are now up and coming and changing the way we can stand out in the inbox or inmail inbox.
5 - Share your Culture
Culture. It’s always talked about. The root of the problem to our recruitment is our culture (not always true, but whatever). The main thing here is to convince candidates that we are a company that provides the flexibility and beliefs that they have. After showing prospects who you are and what your company is all about, you can use video to ensure a better cultural fit. Video will help candidates have an idea of what their everyday day life of the office would consist of. By showing candidates what everyday life is like at your workplace, they will have a pretty basic understanding of what it would be like to work there. You want them to imagine themselves working at your company. If they believe it a good fit, they will apply. If they don’t think it’s a good fit, passive candidates will take it upon themselves not to apply. This could potentially save time and money by having passive candidates opt out of the hiring process on their own.
6 - Automate scheduling and Screening
For high volume roles. Use video to automate scheduling and phone screening. 2019 should not be an age of grunt work, but an age of automation. Ask yourself, is this something I can automate? Then we should go for it. Video interviewing allows that to happen.
Video can also be used by your applicants to make the hiring process not only easier for them, but for you as well. You can ask your applicants to send in a quick video of themselves and their qualifications to supplement their resumes. You can also use video in your emails to interview long-distance candidates. Sometimes interviewing long-distance candidates isn’t feasible, be it availability issues or cost-effectiveness. Check out the ROI document created by the Made in America movement and TopPick.
7 - Onboarding and training videos after the hiring process is complete
Once the hiring process is complete, you can continue to use video emails to enrich your onboarding process. You can use video as a way to provide your new hires with training information to help them better understand your company’s expectations and value. They will have something they can easily reference and can watch and digest on their own time. If you have a learning management system (LMS), you’re ahead of the curve. If not, it’s super simple to create a private library of videos or a youtube channel to help get your team onboard quickly.
Video is becoming an invaluable part of the recruitment process. More and more companies are starting to incorporate video into their recruitment process. Make sure your company maintains its competitive advantage and remains on your applicants’ radar. Get ahead of the trends by incorporating video in your recruitment strategy today.