Did you know that over 1 billion hours of video content is consumed every single day? If you’re not using video, you’re missing out on a huge opportunity to grab the attention of our target audience. In this case, target candidates.
Furthermore in 2018, Wyzowl discovered that 81% of businesses were using video as a marketing tool. In 2019, video usage jumped to 87%. More importantly, 99% of the businesses using video stated they will continue to use video.
If you haven’t implemented video into the recruitment processes these data points will help you make a decision on what you need to do. At the end of this article, there are 3 simple and practical ways you can get started.
17 Video Stats You Must Know for Recruitment
These stats will blow your mind. It sure changed our thoughts and it continues to create passion around video for our team at Dripeo. We hope it helps you become passionate and take action to start hiring faster with video.
Here’s the top Five - 12 bonus facts below if you find the first five fascinating.
#1 By 2022, online videos will make up more than 82% of all consumer internet traffic. More than 15X higher than it was in 2017. (Cisco)
#2 55% of people view online videos every day and 78% of people watch every week. (HubSpot)
#3 More than 1 billion hours of video is viewed YouTube each day. (YouTube)
#4 Close to 1 million minutes of video will be crossing the internet per second by 2020. (Cisco)
#5 Mobile video consumption rises by 100% each year. (Insivia)
12 Video Bonus Facts
#6 Over 1.9 billion use Youtube each month and everyday users watch over a billion hours of video. (YouTube)
#7 Facebook hit over 8 billion video views per day in 2015. (TechCrunch)
#8 Adding video to your emails can increase click rates by 300%. (HubSpot)
#9 Over two-thirds of customers would rather learn about a product or service by video. (HubSpot)
#10 59% of executives say they would choose to watch a video than read text if both are available. (Wordstream)
#11 Video content on LinkedIn is shared 20X more often than other content formats. (LinkedIn)
#12 Videos attracts 300% more traffic and help to nurture leads. (MarketingSherpa)
#13 A business is 53 times more likely to reach the front page of Google’s search results if it includes video. (Insivia)
#14 Including a video on your landing page can increase conversion rates by up to 80%. (Unbounce)
#15 87% of consumers want to see more video from brands in 2019. (HubSpot)
#16 71% of consumers are watching more video than they did a year ago. (HubSpot)
#17 Half of viewers aged 18-34 year old viewers said they would stop what they were doing to watch a video created by their favorite creator. (Google)
Bringing it back to the main point of these stats, video is the next phase of growth when it comes to content - don’t miss the wave. As mentioned, by 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
How To Implement in Recruitment
Stand out in the inbox of candidates by sending personalized video outreaches. It works. We’ve seen directors, 20 year experienced recruiters and many more make this a powerful asset to their team. It’s estimated that video will get up to 3-4x more responses than sending a text only e-mail.
You can also use video messaging to let the hiring manager know why you selected this candidate. In other words, sell the candidate and get more hires.
Here’s a link to a podcast of Michael Crouse.
Attraction - Company Marketing Videos
Fill the top of the funnel. Get more applicants and convert more traffic to apply with video job ads. Job ads are getting revamped with video. Rather than just sharing a cliche job ad, leading recruitment teams are creating videos sharing the culture and value propositions of their company. It works.
5 Great Recruitment Videos from RecruiterBox.
Here’s our favorite out of the five. Embed: https://www.youtube.com/watch?v=A7HVt3xgTn4
[ Video Thumbnail]
Selection - One Way Interviewing
Lastly, automate scheduling and phone screening with video. It’s a huge win and as the stats say, people are more interested in a video than only reading someone's background. Submit to hiring managers a video to review candidates and it’ll increase the chances of an interview.
Don’t miss out on this wave. Get in before it gets spammy. Every channel does. Cold calls are getting harder, cold text-based emails are becoming the new snail mail. Stand out with video in your recruitment marketing.
If this convinced you that you need to look into video or even start using it today, we’d recommend checking out Dripeo, a video messaging tool that helps you get up to 3x replies.
Use this link to get to a 30 day free trial. Don’t worry, it’s no credit card required and only $49/mo after.